Reasons to try Primitivo:
1. You are familiar with Zinfandel – The high alcohol, the berry tones, that finish that recalls biting near the watermelon rind … Yep, they’re related alright.
2. You need a gateway into Italian wines – If Italian wines have never made sense to you (but American wines have), Primitivo might be your way in because of its Zinfandel connection. The “heel of the boot” is where you can make landfall, yet still recognize what you are tasting. Who knows? It may lead you on a path to discovering the other great red wines of the South such as Negroamaro, Aglianico or Montepulciano.
3. You are seeking value – For a variety of reasons, Primitivo remains a solid value, with many entry-level bottles clocking in around the $12-$15 mark. Rarely do these wines trend above $20.